Give your company’s Facebook page a makeover

Chances are, like many other firms nationwide, your company understands the value of a strong online presence, and as a result, regularly uses online platforms. By relying on Facebook, LinkedIn, Twitter and other digital tools, your firm can highlight its brand to a global audience.

As an industry leader, however, your business is always searching for ways to improve. While your firm already has invested in state-of-the-art mobile banking tools and depends on financial tips from various experts, it may need additional support with its social media outreach.

Millions of prospective and current clients likely use Facebook every day, which makes this social platform a great place to start revamping your marketing plan. By creating a unique Facebook page, your company may garner attention from fans around the globe and increase its profits for an extended period of time.

Use a custom URL
Mashable contributor Elisha Hartwig points out that creating your own URL can help a business in a number of ways. Specifically, doing so could bolster a business' search engine optimization, making it simple for consumers to find information about it at any time. Additionally, a firm that uses a unique URL can boost its customer satisfaction levels by displaying a professional appearance on the web.

For instance, your business wants to be viewed as an industry leader, but its funds are tight. Despite budgetary limitations, however, a firm can extend its reach thanks in part to a custom URL. By making it simple for consumers to view your company's Facebook page, many online patrons may remember your firm for years to come.

A unique URL is also easy to create, even for Facebook novices. Within a short period of time, a company can set up this link and share it with consumers worldwide.

Interact with clients frequently
An interactive Facebook page promotes collaboration between a firm and its clients. Your company may benefit if it reaches out to consumers every day, as this might even allow your company to gain a competitive edge over its rivals.

Hartwig notes that all of a firm's marketing materials should include links to a company's Facebook page. A business can instantly increase its online presence by simply including information about its Facebook page in brochures, pamphlets and other promotional content.

Your company can reap the benefits of a quality Facebook page if it includes custom content as well. Links to new blog or website posts, polls, surveys and other content should be updated regularly on your company's Facebook page so your firm can effectively connect with its target audiences.

Rely on content that reflects your brand
Facebook is a great platform because it often allows businesses to try new things. No two Facebook pages are identical, and your company's site should reflect its commitment to its clientele.

Give customers exactly what they want by learning about them. Business leaders can reach out to clients for feedback to understand how they respond to social networks like Facebook and what types of content they want to see on your firm's Facebook page.

Your business should also consider its rivals' Facebook pages as well. To be identified as the top firm in your respective industry, your company should evaluate how its competitors interact with consumers and try to find ways to differentiate itself from these companies. 

It takes teamwork to be successful, and a firm that depends on recommendations and suggestions from its staff may benefit. Your company employs skilled professionals who want to help your business thrive, and as a result, these team members may offer valuable tips to help it develop a one-of-a-kind Facebook page.

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